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Consumers Opt for Clean Label & Natural Preservatives

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By: Sean Moloughney

Editor, Nutraceuticals World

Demand for natural ingredients is growing in the North American shelf-life extension food additives market, as consumers increasingly opt for healthier alternatives to conventional antioxidants, which are perceived to be unhealthy if consumed over a long period. Negative media reports about the side effects of synthetic ingredients have popularized natural antioxidants, such as green tea extracts, oregano and grape extracts. Customers are also partial to natural ingredients, as their clean label tags will earn them a positive brand image among consumers. In a new analysis titled  “North American Shelf-life Extension Food Additives Market,” Frost & Sullivan indicated the market earned revenues of $106 million in 2011 and estimated this figure will reach $197.8 million by 2018.

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